POS and POP materials are our speciality. It is a collective term for marketing materials designed to boost sales directly at the point of purchase. Point Of Sale materials are the most frequently used advertising tools that effectively contribute to the increase in brand recognition and product sales.
Are POS materials effective?
According to research, about ¾ of purchasing decisions are made directly at the store. Properly placed advertising materials, such as wobblers, shelf stoppers or shelf data strips catch the customer's eye and transfer their attention to the promoted product. These materials can be formed in a curious shape, for example, to imitate the product itself, or printed on lenticular foil to create a 3D effect. Point-of-sale marketing is a very important part of the overall marketing strategy. BTL activities can be carried out in parallel with a larger media campaign or be directed to a specific target group. Marketing campaigns with the use of creative POS materials have a positive impact on brand recognition and increase product sales.
Clip strips, otherwise known as hang tabs, are merchandising displays used to hang products at the checkout counter, shelf or along the busy routes in stores. By hanging the goods directly at the customer's eye level, clip strips help you boost product visibility and sales. Thanks to them, you can utilize the vertical space to display goods, thus saving space on shelves.We produce merchandising strips from strong and durable polypropylene, in any size and shape, with full-colour UV printing.
CLIP STRIPS
POS MATERIALS
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