POS and POP materials are our speciality. It is a collective term for marketing materials designed to boost sales directly at the point of purchase. Point Of Sale materials are the most frequently used advertising tools that effectively contribute to the increase in brand recognition and product sales.
Are POS materials effective?
According to research, about ¾ of purchasing decisions are made directly at the store. Properly placed advertising materials, such as wobblers, shelf stoppers or shelf data strips catch the customer's eye and transfer their attention to the promoted product. These materials can be formed in a curious shape, for example, to imitate the product itself, or printed on lenticular foil to create a 3D effect. Point-of-sale marketing is a very important part of the overall marketing strategy. BTL activities can be carried out in parallel with a larger media campaign or be directed to a specific target group. Marketing campaigns with the use of creative POS materials have a positive impact on brand recognition and increase product sales.
Shelf stoppers or shelf talkers are one of the most effective on-shelf display materials. They catch customers' attention and stop them at the shelf with our products. Shelf stoppers are attached to the front edge of store shelves in a way that the advertisement is visible from both sides. They are commonly used in shops and supermarkets to draw the customer's attention to specific goods. Shelf talkers can advertise special offers, promotions or new products, hold price tags and provide additional information to help customers. We produce them from the best quality PVC and PET, with full-colour UV printing, hot bend and cut to desired shapes.
SHELF STOPPERS
POS MATERIALS
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