POS and POP materials are our speciality. It is a collective term for marketing materials designed to boost sales directly at the point of purchase. Point Of Sale materials are the most frequently used advertising tools that effectively contribute to the increase in brand recognition and product sales.
According to research, about ¾ of purchasing decisions are made directly at the store. Properly placed advertising materials, such as wobblers, shelf stoppers or shelf data strips catch the customer's eye and transfer their attention to the promoted product. These materials can be formed in a curious shape, for example, to imitate the product itself, or printed on lenticular foil to create a 3D effect. Point-of-sale marketing is a very important part of the overall marketing strategy. BTL activities can be carried out in parallel with a larger media campaign or be directed to a specific target group. Marketing campaigns with the use of creative POS materials have a positive impact on brand recognition and increase product sales.